The success of your fitness studio isn’t just determined by your location or facilities—it’s also about how easily potential clients can find and book your classes online. Recent data shows that 31% of customers discover studios like yours through online searches. 

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People are typing “Studios near me” or “Power Pilates near me” into Google daily.

And 76% of consumers who search for “near me” visit a business within a day ‍

But are they finding your studio?

If your answer is “sometimes,” or worse, “no,” then it’s time to turn those searches into a steady stream of bookings.
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The best part? You can do it organically without spending a dime on advertising. 

Here’s how.

How Top Studios Convert Google Searches into Bookings

With 97% of consumers searching for local businesses online, it’s crucial that your studio appears in those search results because 42% of these searchers are more likely to click on the top 3 links that have a “Book Online” button in the Google business listing. 

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Why?

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• Convenience: The "Book Online" button lets users book services instantly, reducing steps and saving time.
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• Enhanced User Experience: Google prioritizes user-friendly experiences, and the "Book Online" button simplifies the booking process, allowing users to complete transactions directly from search results.
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• Visual Prominence: The button stands out in search results, drawing attention and encouraging clicks with a clear, straightforward booking option.

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Despite the clear benefits, only 2% of fitness studios have the “Book Online” button. 

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Why?

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It requires a Reserve with Google integration, a feature typically reserved for industries like spas, restaurants, and healthcare bookings. But thanks to Bookee’s exclusive partnership with Google, fitness studios can now access this powerful integration.

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Note: This integration isn’t just about increasing visibility—it’s about converting searches directly into bookings, bypassing the noise of online marketplaces. Here’s why this matters for your studio.

What is Reserve with Google?

Reserve with Google allows potential clients to book classes directly from Google Search and Maps. When someone searches for “yoga near me” or “CrossFit classes,” your studio will now appear with a convenient “Book” button right next to your Google Business Profile.

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The Reserve with Google integration takes these leads straight to your scheduling page with all your available slots, ensuring a seamless booking experience. This means your clients won’t get lost in a maze of marketplaces; instead, they’ll book directly with you.

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Now that you know about RWG, here are two core points that make RWG the go-to-integration for every studio business:

Keep More of Your Revenue

Here’s the reality: most studio management software redirects leads to their own marketplaces, charging you commissions and attracting discount-hungry clients while promoting your competitors. This model puts more money in big tech’s pockets and less in yours.

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With Bookee’s RWG integration, you bypass these marketplaces entirely. This direct booking path boosts your visibility in search results and ensures you do not need to pay any marketplace fee.

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Plus, Bookee’s Reserve with Google integration is included at no extra cost.

Keeps Your Classes Full

Imagine having your classes consistently full without spending a single dollar on advertising.

With our Reserve with Google integration, that’s not just a possibility; it’s a reality. 

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How?
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• RWG eliminates the back-and-forth of traditional appointment settings, allowing bookings to drop directly into your calendar in real-time via Google SERP.
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• This seamless experience boosts your client conversion rates and enhances their first interaction with your studio.

How to Enable Reserve with Google

Getting started with Reserve with Google is simple. With just a few clicks, you can connect your Bookee account to Reserve with Google and start seeing bookings flow in immediately. 

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Note: If you’re not yet using Bookee, now’s the perfect time to switch and experience the benefits of a fully integrated studio management system designed to help you grow.

How to Get Discovered on Local Search

Now that you’re set up with Reserve with Google on Bookee, let’s help you rank in the Google 3-Pack—the top 3 local search results that drive the most traffic. In fact, 42% of searchers click on a result within this pack, making it crucial for your studio’s visibility.

What is the Google 3-Pack?

The Google 3-Pack features the top three local businesses in search results based on relevance, prominence, and proximity to the user.

Ranking here can significantly boost your visibility and attract more clients.

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How to Improve Your Ranking?

• Optimize Your Info: Ensure your business name, address, and phone number (NAP) are consistent across all online platforms. Use local search terms like “best yoga studio in [City].”
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• Gather Reviews: Positive reviews are crucial in boosting your profile’s visibility. Encourage your clients to leave reviews, and be sure to respond to them to demonstrate engagement. Bookee’s marketing automation feature makes gathering reviews easy and efficient.
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• Add Photos: To make your listing more appealing, regularly upload high-quality images of your studio, services, and staff.
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• Obtain Local Citations: Get listed in local directories and citation sites to boost your prominence in local search.
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• Stay Active: Keep your profile updated with posts, offers, and events. Google favors active, regularly updated profiles

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Wrapping Up
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• Book a Demo: Don’t have Reserve with Google yet? Book a demo with Bookee today to get started.
• Already a Bookee Customer? Follow the steps in this doc to make the most of your RWG integration.
• Want More Info? Check out our RWG masterclass for all the details.
• Secure Your Spot in the Google 3-Pack: Set up marketing automation to get more Google reviews and improve your Google Business Profile to secure that top spot in local search.

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